Monday, November 21, 2005

Priest Idol - Episode 2

The second episode of Priest Idol was on Channel 4 tonight following Father James McCaskill and his ministry at St Magdalene's in the village of Lundwood.

Father James is faced with the problem that most of the village only consider attending Church on three occasions: Christenings, Weddings and Funerals. How can he persuade them to attend on other occasions? Although he tries hard to think of different ideas, the weekly congregation struggles to reach double figures.

The marketing team, who the Archdeacon has employed, attend a Sunday morning service. They didn't really understand the service and found it boring. One of them said that it was dull and needed some theatre.

In additon to this, the church building itself is discovered to have dry rot. Also there are problems with the roof. So as well as the spiritual challenges they face, there are also practical issues which need addressing.

An interior designer visits the church and has some suggestions and how it can be improved. However, the Priest is advised that he will need a Faculty for these changes.

The market research team speak to some of the village residents, who comment that the Church is "too stuffy". The team then visit a Church in Wakefield, who host a "Cafe Church." They enjoyed the Church service and it helped give them some ideas of how they can bring more people into the Lundwood Church.

Father James, the Archdeacon and one of the Church Wardens goes to a meeting with the Marketing team. They are told that the Church needs to be relaunched and come up with a slogan, "Church Lite - It's better for you." In addition to that they also had the following slogans: "Easier to digest"; "Conversation not conversion"; "Church with a difference"; "More songs of Dido than Songs of Praise"; "10 minutes peace rather than 10 commandments." Although the Church Warden is uneasy with the slogan "Church Lite" they decide to proceed with the idea - although it will need to be approved by the PCC.

Before the PCC meeting, is Holy Week and that goes well. The church go on a prayer walk around the village and stop and pray at various points. They take a real live donkey with them. The walk goes well and eventually 50 people follow the Priest and donkey into the Church to complete the service. James is encouraged as that is the biggest congregation he has had since starting in Lundwood. One 10 year old boy starts attending church and comes to faith.

The PCC meet to discuss the "Church Lite - It's better for you" rebranding campaign. The marketing team attend and explain their thinking. After much discussion, the PCC reluctantly decide to agree to the relaunch. However, the traditionalists are unhappy. Sadly, some senior members of the congregation start giving Father James "the cold shoulder".

There are also some changes to the interior which also upset the traditionalists. One of these being a "Chill out" area, which is being designed at the back of the Church and the font is moved to create space for a glass coffee table. The church elders are not happy!

However, "Church Lite" is being launched and part of that will mean dealing with tradition. The final episode is next Monday

1 Comments:

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